Sample Promotions
Option 1
Buy & Buy
Again
12-Week Promotion
Feature two club apple varieties each month. Unlock extra savings if you feature conventional and organic fruit (4 offerings per month).
Highlights
Month-long exposure gives your customers the opportunity to trial and repeat buy. Produce managers can evaluate varietal performance and improve category mix.
Sample Promotion
MONTH 1
Conventional + Organic Ambrosia Gold®
Conventional + Organic KIKU®
MONTH 2
Conventional Jazz™
Conventional + Organic Envy™
MONTH 3
Conventional + Organic Kanzi®
Conventional Ambrosia Gold®
Option 2
Slow
& Steady
12-Week Promotion
Feature one club apple variety, in conventional and organic, every 2-weeks.
Highlights
Expose customers to new flavors. Keep the promotion fresh by switching up displays frequently. Evaluate top performers and build a plan for long-term shelf space.
Sample Promotion
WEEKS 1 – 2
Conventional Envy®
WEEKS 3 – 4
Conventional Jazz™
WEEKS 5-6
Conventional + Organic KIKU®
WEEKS 7-8
Conventional + Organic Ambrosia Gold®
WEEKS 9-10
Conventional + Organic Kanzi®
WEEKS 11-12
Conventional + Organic Envy™
Option 3
In-And-Out
Promo
6-Week Promotion
Feature one club apple variety, in conventional and organic, every week.
Highlights
Great for a short burst of incremental sales.
Sample Promotion
WEEK 1
Conventional + Organic Ambrosia Gold®
WEEK 2
Conventional Jazz™
WEEK 3
Conventional + Organic KIKU®
WEEK 4
Conventional Ambrosia Gold®
WEEK 5
Conventional + Organic Kanzi®
WEEK 6
Conventional + Organic Envy™
Option 4
We’re
All in!
4-Week Promotion
Feature all club apples, in conventional and organic, for the full promotion.
Highlights
Need incremental dollars fast? Electrify your category with a hug profit injection. Bonus: RUN FOR 8-weeks and double sales!
Sample Promotion
WEEKS 1 – 4
Conventional + Organic Ambrosia Gold®
Conventional Jazz™
Conventional + Organic KIKU®
Conventional + Organic Kanzi®
Conventional + Organic Envy™
Showcase 10 items on display aspart of a mega in-store promotion!
Option 5
Organic
Blitz!
4-Week Promotion
Feature all branded organic apples.
Highlights
Drive sales with a powerful fourth tier of selling!
Tier 1 – Conventional core apples
Tier 2 – Organic core apples
Tier 3 – Conventional branded apples
Tier 4 – Organic branded apples
Sample Promotion
WEEKS 1 – 4
Organic Ambrosia Gold®
Organic Kanzi®
Organic Envy™
Organic KIKU®